🧁 Summary:
Badash Bakes, a new bakery in Pasadena, has rapidly become a viral sensation on TikTok, thanks to its decadent pastries, inventive flavors, and warm, humorous online presence. Run by Ashley Badash, a self-taught baker, the shop’s success reflects how social media can catapult small, local businesses into stardom—and how passionate storytelling connects with customers.
🔑 Key Points:
- Ashley Badash started the business from home during the pandemic before opening her first brick-and-mortar location in Pasadena.
- The bakery is known for whimsical, over-the-top treats, including stuffed cookies, croissant hybrids, and colorful confections.
- TikTok videos, often featuring funny commentary and behind-the-scenes baking, have gained millions of views.
- Customers now line up outside the shop, with many coming from outside the city to try the viral sweets.
- Badash uses social media not just for marketing, but to build a relatable, authentic brand.
- The bakery sells out often and continues to expand its fanbase.
